BOSTON — Modiv Media Inc., provider of retail interactive media delivery solutions, has announced the launch of Modiv Shopper, Modiv DeliVision and Modiv Mobile, a multitouch platform that delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers' mobile phones. The new products enable brand marketers and retailers to connect and engage with individual consumers when they are at their "moment of decision," making it possible to create truly personalized relationships. By reaching customers at the right times and locations, retailers and brand marketers can better influence buying behaviors and drive sales throughout the shopping experience.
"More than ever, the way shoppers shop and the way media is delivered are changing," said Robert Wesley, president and chief executive of Modiv Media. "Today, 40 percent of shoppers are using self-service checkout at retail stores when available, and 240-plus million U.S. mobile-phone subscribers are beginning to use their mobile phones as personal convenience devices. Reaching consumer purchasers at these touchpoints — and at the most critical moments — is proving to be the best way to take shopping to the next level. Modiv Media's products let brand marketers and retailers reach the target they seek and give customers relevant coupons and offers the way they want to receive it."
Modiv Media's multitouch products are designed to orchestrate relevant retail messages and improve the customer shopping experience at exactly the right moment and exactly the right place to increase brand and store loyalty:
- Modiv Shopper offers truly relevant consumer-driven media and retail operational efficiencies through a time-saving scan-and-bag handheld for shoppers. As shoppers walk through the store aisles with their own personal shopper handheld, they also save money with the targeted offers and advertisements based on their shopping history, redemption history, in-store location tracking and just-purchased items.
- Modiv DeliVision enhances the deli customer experience and increases deli revenue with a solution that combines queue optimization, convenient self-service deli-kiosk ordering and targeted marketing. By consolidating electronic and in-person deli counter lines and orders, retailers improve operational efficiencies while customers receive additional promotions and options to fulfill their deli orders in a timely and cost-effective manner, leading to better customer satisfaction.
- Modiv Mobile influences brand shopping decisions by delivering relevant information and promotions to on-the-go shoppers' mobile phones via opt-in campaigns and personalized offers. Delivering targeted and relevant alerts, coupons and promotions to customers' mobile phones help increase store sales and traffic while build strong one-to-one relationships.
