SALT LAKE CITY — An advertising partnership that will place promotional programming content on media-on-demand kiosks around the United State has been announced between The NBC Agency, the in-house promotion and marketing services arm for NBC Universal, and Mediaport, a leader in music/media burning and digital download kiosks.
Customers downloading music on Mediaport kiosks called Mediaport ATMs at hundreds of retail locations will now see advertising content from NBC promoting programs from Late Night, News and MSNBC. The e-media "vending machines" hold 1 million tracks that can be easily downloaded to a portable listening device, memory stick, mobile phone or CD. Mediaport was the first company to obtain all major music label content for distribution on music kiosks.
Frank Radice of The NBC Agency says the partnership offers "an ideal way" to reach digital savvy 18 to 28-year-olds.
