TEL AVIV, Israel — McDonald's Singapore will leverage SMS-controlled digital signage technology developed and deployed by provider C-nario to draw customers into outlets across Singapore. In the initial phase of an Asia-wide program, 67 of 127 Singapore restaurants have been outfitted with digital signage networks.
Diners can interact by sending text messages from their mobile phones to be displayed for all to see on an array of 42-inch screens strategically deployed throughout the chain's restaurants. In the digital signage-enhanced McDonald's environment, guests can engage one another in chat-like conversations, respond to running content or live feed, and even generate classified ads that run on a news-like ticker. Weekends, sports fans can watch five-hour long streams of sporting events in better-than-broadcast quality.
"This initial roll-out of an Asia-wide, digital signage-based campaign not only enhances patrons' dining experience, but establishes a sense of community in McDonald's restaurants," said Rami Bahar, C-nario's vice president of sales and marketing. "We are thrilled that McDonald's has chosen C-nario as a partner in this venture."
C-nario's digital signage network will feature advertising spots rotated at intervals to maximize exposure based on the measured average times spent in restaurant sitting areas. Touchscreen kiosks linked to point-of-sale systems will issue coupons to eligible customers, who will be notified via the digital screens. Reward points also can be redeemed and gifts retrieved later at the cash register.
