NCR looks to benefit from in-store embarrassment

NCR looks to benefit from in-store embarrassment
Tags: Customer Experience, Publishing/Research, Retail Self-Service
August 8, 2007

The (New Zealand) National Business Review: If you find it embarrassing buying libido-enhancing vitamins, hemorrhoid cream, incontinence products and condoms, you are not alone. A new survey commissioned by NCR Corp. has found those items to rank at the top of the purchase-embarrassment charts. The company says fear of the checkout operator's stare is going to help drive the uptake of its new generation of self-service checkout systems.