NBC to sell ads on supermarket signage network

NBC to sell ads on supermarket signage network
Tags: Advertising, Digital Signage, Supermarkets & Grocery
July 19, 2007

Media Buyer Planner: NBC Universal has reached an agreement with Premier Retail Networks in which NBC U will sell package deals, bundling time on its network with space on PRN's Supermarket Checkout TV.

Supermarket Checkout TV has a presence in more than 1,000 stores, including chains such as Shop Rite and Albertson's, and NBC U said the deal with PRN will yield 45 million impressions a year. More details of the deal, including ad specifics, are expected to be announced soon.