Grocer provides savings from biometric in-store kiosk

Grocer provides savings from biometric in-store kiosk
July 9, 2007

DAYTON, Ohio — Dorothy Lane Market has signed a deal with Pay By Touch to place its biometric personalized marketing and payment systems in groceries by the end of July.

By including Pay By Touch, the store's loyalty program, Club DLM, is expected evolve to "Club DLM 2.U," through which upgraded members can receive personalized offers from a kiosk.

To date, grocers who have adopted Pay By Touch's personalized marketing system are Green Hills Market in New York, Foodtown in New York and New Jersey, and Shop n' Save in Pennsylvania.