SAN FRANCISCO – Visa and Creative Mobile Technologies announced the launch of a program to equip thousands of New York taxicabs with contactless payment readers, located in the back of the taxi.
New York taxis equipped with the new readers are able to accept both Visa payWave transactions as well as traditional swipe transactions. Passengers are able to include a tip to the price of the fare, and no signature is required for transactions under $25. Visa research shows more and more consumers want to use a payment card for purchases under $25 for convenience (73 percent), efficiency (44 percent) and speed (39 percent).
"Our goal is to bring cutting-edge technology to the New York taxi industry to increase efficiency and quality of service," said Jesse H. Davis, President and COO at Creative Mobile Technologies. "By partnering with Visa, we're able to help taxi owners and operators easily integrate a new technology and streamline their business operations."
