PALO ALTO, Calif. — HP Labs has released a retail-store-assistant kiosk that provides customers with personalized shopping experiences designed to give retailers better targeted marketing campaigns.
The kiosk is placed inside retail stores and customers log in with their loyalty cards.
According to a news release, the Retail Store Assistant also is designed to allow retailers to push excess inventory by offering personalized rebate deals and prevent items from running out by discontinuing promotions or discounting alternative products. A store also could opt for a model equipped with a camera, allowing shoppers to scan an article and talk to a specialized salesperson who answers questions and offers tips about how to use an item.
The kiosk is a research project for now, but HP is talking to retailers about live testing. The first kiosks could show up in retail stores in about two years.
To watch a demonstration video from a blog, click here.
