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SANTA BARBARA, Calif. David Drain, executive director of the Self-Service and Kiosk Association, said there is a distinct difference between two recent and leading industry shows. Drain visited the Self Service Expo in Las Vegas and Kiosk Europe to meet key players and get a better sense of industry trends in North America and Europe. In an interview with "Remotely Intelligent," a podcast produced by Esprida Corp., Drain said "Self Service Expo in Las Vegas featured practical applications that have already been successful in the market, while Kiosk Europe in Germany was trying to open people's minds to all the possibilities that are out there."
 
In a wide-ranging discussion about the nature of both the North American and European markets, Drain talked about the most interesting new applications he saw, cultural differences between the two markets, and the role his organization expects to play in Europe.
 
"I really think that many companies, especially retailers, are not asking themselves if they should implement customer-facing technology, but when and how," Drain said.
 
To hear the entire podcast, click here. 

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