British supplier expands loyalty kiosk program

British supplier expands loyalty kiosk program
May 10, 2007

ESSEN, Germany — Boots, a British health and beauty supplier, announced that it will launch an Advantage Card Extra Offer kiosk by the end of August.

According to a news release, the new kiosk, with a look and feel designed for women, will deliver points and money-saving vouchers to Boots Advantage Card customers. The kiosk is designed for retail stores.

Working with IBM and Retec Interface, Boots piloted the new kiosk, designed by design agencies Odd and Jupiter, for two months in Barnsley, England. The pilot saw a 30-percent increase in customer use and an approval rating of more than 85 percent.