ROANOKE, Va. — IntelliMat announced that it will change its go-to-market brand to LevelVision to reflect its digital media strategy and its diversity of digital media solutions. "Our extensive patent portfolio covers digital media displays for use on level surfaces and the name LevelVision communicates this distinction," said Jim Currie, company president and chief executive. "LevelVision represents our intended evolution to a media company."
The company, which holds 19 U.S. and foreign patents for digital solutions on level surfaces such as floors and counters, also announced two new media products, CounterVision and IntelliMat. CounterVision is a smaller, countertop version of the company's IntelliMat digital floor display.
"Our displays communicate the right advertising messages at the right time and at the right location, where 75 percent of decisions are made," said Currie. "We bring advertising and information to the precise location where and when it can be most effective."
