BRACKNELL, U.K. — 3M announced the appointment of rear projection specialists Paradigm Audio Visual as a 3M Digital Signage reseller in the U.K., Ireland and mainland Europe. Vikuiti Rear Projection film from 3M will be marketed and resold on a consultancy basis by Paradigm according to the specific application requirements of customers in the corporate, retail and leisure, advertising, formal travel information displays, control rooms and CCTV, TV and medical markets.
"We envisage Vikuiti Rear Projection film playing an incremental role in the development of Paradigm's existing rear-projection product portfolio," said Greg Jeffreys, business development director for Paradigm Audio Visual. "We have an ethos of not selling ‘one size fits all' but work closely with customers to sell the best-suited product for a given application. Owing to its sharp images and excellent performance in high ambient light, we have found the Vikuiti film from 3M to be excellent rear projection technology for in-window applications today, particularly in retail environments."
Paradigm is currently working on a major project to install Vikuiti Rear Projection films into the BBC's new Glasgow headquarters. Audio-visual is regarded as integral to the building and content has been in continuous development since the early design phases. Vikuiti film from 3M was selected over alternative rear projection screens and will be used to deliver high impact visual communication to the large number of visitors passing through.
