SALT LAKE CITY — Gym rats looking for the right tunes to burn fat, pump iron or pass time on the treadmill are about to hit the jackpot. An agreement announced between Mediaport Entertainment and Power Music will make 1 million music tracks available to gym customers starting in May on MediaATMs.
According to a news report released by the two companies, this deal represents a "first" for the digital music kiosk industry. Since 2003, when Mediaport introduced the MediaATM, it has placed manned and unmanned digital music kiosks on four continents.
Trials with the MediaATMs are now expected to begin in May at several gyms around Utah and eventually expand to about 300 locations throughout the United States over the next 12 months.
The partnership gives gym owners the ability to provide music to clients.
Helen Seltzer, chief executive of Mediaport, said the partnership "breaks open an exciting new frontier in the music kiosk industry. It's a perfect fit between two innovative companies that continue to push the boundaries of musical enjoyment."
Mediaport founder Jon Butler developed the first MediaATM prototype in 2002. Mediaport also has technology partnerships with NeoProducts and IBM, and licensing agreements with music labels EMI Music, Warner Music Group, SonyBMG Music Entertainment, Sanctuary and Tommy Boy, to name a few.
