Los Angeles -- This year's Digital Signage 2007 conference featured two days of speakers, presentations and panel discussions, all touting the bright future of digital signage in the years to come but also outlining its challenges.
‘Content is king' was the overriding message of this year's conference. Virtually all of the presentations discussed how content, its relevancy and ability to hold an audience, will determine the viability of digital signage as it grows into an even bigger presence on the selling floor.
"There's an immediate cause and effect. The more relevant and recent your information is, people will pay that much more attention," said Jeff Porter, executive vice president, Dynamic Signage, Scala Broadcast Multimedia.
Featured speakers included Aerva's president and founder, Sanjay Manandhar and Synergex Corporation vice president of Corporate Strategy Eric So. Porter moderated a panel discussion titled "Choosing the right vendor partners for your digital signage."
