LOUISVILLE, Ky. — ATM Marketplace, a site dedicated to the financial self-service industry, has launched a miniguide about the current state of retail ATM deployments in the United States.
Industry pressures and dropping per-ATM transaction volumes have put a kink in many independent sales organizations' styles, but the market is not doomed, industry insiders say.
In its newest publication, "Retail ATMs," ATM Marketplace takes a step back to review the off-premises ATM market in the United States — a market that continues to top the world, from an off-premises perspective.
The 29-page report was written by Valerie Killifer, an ATM Marketplace contributor, in partnership with Willoughby, Ohio-based WRG Services Inc., a full-service ATM provider.
As U.S. consumers' comfort with self-service technology continues to exceed expectations, new doors of opportunity are opening for independent ATM deployments. From advanced functions like check-cashing to the identification of new, viable locations for retail ATM placements, independent operators have more options now than when the market boon hit the United States in 1996.
"I think people are starting to take a different view of ATMs today than when we started in the industry 10 years ago," said Mike Stevenson, WRG's chief executive. "Then it was a business advantage to have an ATM. Today, people are starting to realize it's a disadvantage not to have one."
Download this miniguide.
