• From RFID World: Media Cart deploys smart shopping cart

0 Comments
The writer is executive director of The Self-Service & Kiosk Association.
 
Dallas -- RFID World opened in Dallas on Monday, with about 3,000 attendees and 200 booths. Plano, Texas-based Media Cart demonstrated its smart shopping cart in RFID-reader manufacturer ThingMagic's booth. Media Cart CEO Steve Carpenter called it a "kiosk on wheels," which will save shoppers time and money. He said the cart was created to help customers locate products in a store, learn more information about particular products and check out more easily. The carts were deployed March 27 in a northeast grocery store chain on a pilot basis.
 
The shopping cart is outfitted with a screen on the opposite end of the shopper with a control pad on the cart's handle. Using an RFID reader, the cart will display advertising in the bottom portion of the screen as it passes RFID tags mounted on shelves. For example, an ad for a particular brand of bottled water will appear when the shopper goes near the bottled water aisle. Shoppers can also use the barcode to scan items before placing them in the cart to keep a running total. Once the designated check-out lane is reached, the cart communicates wirelessly to the POS system for quick check out.
 
Other features include store map and product locator, recipes, shopping lists and cross promotions. The carts only cost retailers about $150 each since Media Cart's main source of revenue comes from advertising.  Carpenter said the company has 31 brands participating in the pilot.
 

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

Personal Health Station Kiosk

http://global.networldalliance.com/new/images/products/3785.png

3785/Personal-Health-Station-Kiosk

LG M2901SCBN 29" class (29.1" measured diagonally)

http://global.networldalliance.com/new/images/products/4318.png

4318/LG-M2901SCBN-29-class-29-1-measured-diagonally

Olea Metro 22 Kiosk

http://global.networldalliance.com/new/images/products/4325.png

4325/Olea-Metro-22-Kiosk

Olea Boston Kiosk

http://global.networldalliance.com/new/images/products/4324.png

4324/Olea-Boston-Kiosk

KioWare Kiosk Basic – Kiosk Mode Software

http://global.networldalliance.com/new/images/products/4953.png

4953/KioWare-Kiosk-Basic-Kiosk-Mode-Software

Kiosk Monitor

http://global.networldalliance.com/new/images/products/4071.png

4071/Kiosk-Monitor

LG M6503CCBA - 65" class (64.5" measured diagonally)

http://global.networldalliance.com/new/images/products/4307.png

4307/LG-M6503CCBA-65-class-64-5-measured-diagonally

BMW X3 Portable Wireless Kiosk

http://global.networldalliance.com/new/images/products/BMX_x3.gif

3815/BMW-X3-Portable-Wireless-Kiosk

LG M4214CCBA - 42" class (42.0" measured diagonally)

http://global.networldalliance.com/new/images/products/4313.png

4313/LG-M4214CCBA-42-class-42-0-measured-diagonally

CUSTOM's VKP80 II - ATM and Kiosk Printer

http://global.networldalliance.com/new/images/products/VKP80II_100px.jpg

996/CUSTOM-s-VKP80-II-ATM-and-Kiosk-Printer

Customer Experience Technology Buyer
Self-Service Future Trends 2011
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.