Screen Expo Europe opens in London

James Bickers edits DigitalSignageToday.com

LONDON — The second-annual Screen Expo Europe opened in London Wednesday, with 75 exhibitors and an expected 4,000 attendees.

According to Mark Pigou, director of organizer Retail Events Ltd., 40 percent of those attendees are from outside the U.K., roughly twice as many as last year.

Highlights of day one included an overview of the industry by Martin Kingdom, president of POPAI UK; presentations of successful signage networks from The Netherlands, Germany and France; and a discussion on global out-of-home media trends from Thomson's Julien Marcel.