Thomson, CGEN announce partnership

Thomson, CGEN announce partnership
Tags: Advertising, Digital Signage, Retail, Retail Self-Service
January 24, 2007

SHANGHAI, China — Thomson announced that its Premier Retail Networks business and CGEN have reached an agreement to deploy out-of-home networks in China and across Asia. The two companies will form a joint venture that will pursue opportunities in in-store television, cinema advertising and other innovative types of out-of-home networks in China and across Asia.

The two companies are already collaborating on the roll-out of an in-store media network with Big CafÃ©, a Chinese leader in premium internet cafÃ©s. Big CafÃ© aims to roll-out the digital Thomson-CGEN solution across 750 premium cafÃ© sites in 2007.