Minnesota town places moratorium on digital billboards

Minnesota town places moratorium on digital billboards
Tags: Advertising, Digital Signage, Government
January 21, 2007

Thisweek Online: The Eagan City Council placed a moratorium on electronic billboards at its meeting Jan. 16 so that city staff can investigate the impact of the new technology. LED billboards weren't around when existing sign ordinances were drafted, the city said.

Several other cities in Minnesota are taking a closer look at the signs, as is the League of Minnesota Cities, which could undertake a study of the issue on behalf of its member cities. Eagan currently has one such billboard, owned by Clear Channel. The image on the sign changes every eight seconds.