Tokyo test will deliver product info via RFID

Tokyo test will deliver product info via RFID
Tags: Advertising, Digital Signage, Display Technology, Point of Decision Assisted Selling, Retail, Retail Self-Service, Wireless
January 1, 2007

CNN: Stores in central Tokyo are set to beam news of special offers, menus and coupons to passers-by in a trial run of a radio-tagging system. The Tokyo Ubiquitous Network Project, which launches in the glitzy Ginza district this month, sends shoppers information from nearby shops via a network of radio-frequency identification tags, infrared and wireless transmitters, according to the project's Web site.