Digital billboards may spark outdoor ad revival

Digital billboards may spark outdoor ad revival
Tags: Advertising, Digital Signage, Retail, Retail Self-Service, Travel & Lodging
December 18, 2006

MSNBC: Digital billboards, which resemble ballpark jumbo video displays but scroll through several static ads each minute, are helping to draw advertisers back to the outdoor medium as one of the world's oldest forms of marketing undergoes a renaissance. The computer-controlled LED displays allow advertisers to change their message as often as they'd like, unlike their vinyl predecessors, said Christopher Ensley, an analyst at Bear, Stearns & Co. in New York.