ATLANTA — Popeyes Chicken & Biscuits, a division of AFC Enterprises Inc., announced the opening of a new fast-casual hybrid concept, Popeyes Louisiana Kitchen. The restaurant expands upon Popeyes' rich history and entices guests with a variety of authentic Cajun and Creole flavors, while offering the convenience of a quick-serve restaurant.
"With Popeyes' heritage and culinary experience, we wanted to create a restaurant that would allow our guests to further immerse themselves in the rich culture of New Orleans and provide them with the variety they crave — in the menu, in the atmosphere and even in the ordering process," said Ken Keymer, president and chief executive of Popeyes Chicken & Biscuits. "From the expanded menu to the atmosphere to the aromas, flavors and images, we hope our new restaurant provides our guests with that 'little something extra' the Cajuns call Lagniappe."
The first Popeyes Louisiana Kitchen location opens on December 12, 2006, at 7050 Jimmy Carter Blvd. in Norcross, Ga. A second restaurant, in Fayetteville, Ga., is planned for early 2007.
Popeyes Louisiana Kitchen will offer innovative ordering methods, enabling guests to place orders at new, in-restaurant self-service ordering kiosks and call ahead for car-side "To Geaux," along with traditional in-restaurant front-counter service and drive-thru ordering. In addition to these ordering options, the restaurant will feature the Cajun Connection, free wireless Internet connectivity, for guests dining at the restaurant.
