Mazda dealers using kiosks on showroom floor

Mazda dealers using kiosks on showroom floor
Tags: Internet Kiosk, Kiosks & mini kiosks, Point of Decision Assisted Selling, Retail Self-Service
October 25, 2006

Huntsville (Ala.) Times: Jeff Sikes Mazda has opened the 56th Mazda Retail Revolution facility in the United States. About 100 Retail Revolution locations are now completed or are in the construction or planning process, said Jim O'Sullivan, president and chief executive of Mazda North American Operations.

The $2 million, 20,000-square-foot facility features computer kiosks with Internet access for customers who want to comparison-shop among brands, a coffee cafe and interactive displays. The open-architecture showroom also features an elevated vehicle display.