Nokia uses 'interactive street furniture' to market phones

Nokia uses 'interactive street furniture' to market phones
Tags: Digital Signage, Kiosks & mini kiosks, Monitors, Retail Self-Service
October 22, 2006

Advertising Age: The technology inside mobile phones is now so complex that it deserves an advertising medium that reflects its processing power. Airport passengers in Lisbon have been able to experience such a medium, thanks to a new campaign from Nokia. The interactive street-furniture installation is for Nokia's N-90. The moment it detects a pedestrian, it springs into life. The monolith-like installation first swivels either right or left to ensure that the creative message is directly in front of the consumer. It then snaps a photograph of the person and displays it on a screen.