PALO ALTO, Calif. – Roku entered the digital sign market with the announcement of its BrightSign digital sign and kiosk controller. BrightSign is designed for small businesses, merchandising departments and retailers that want to use flat-panel displays for point-of-purchase promotions.
At $299.99, it offers an economical and turnkey solution for businesses to promote their messages on flat screen and HD displays in stores, at trade shows or other locations. BrightSign is made to be setup without an IT department. Content can be created using familiar, off-the-shelf photo or video editing tools. Common tasks like playing a looping video or slide show are accomplished by simply dragging-and-dropping files onto a CompactFlash card. But the real power of BrightSign shines with customers who want to create interactive experiences.
In addition to flexible media playback, BrightSign supports BrightScript. Roku created this easy scripting language specifically for digital-sign and kiosk applications. BrightScript enables new interactive features for digital signs. For example, a simple, repetitive video loop can be turned into an attract loop that lets customers choose to receive more information on a particular topic through the touch of a button.
