IRVINE, Calif. — Competisys Corp. and EDR Media LLC announced a strategic alliance for the development and management of a dual-language digital-advertising network. The network will be an integral part of the Competisys MAGA-FundStream Program being installed at grocery stores in collaboration with the Mexican-American Grocers Association.
"Our goal is to provide unsurpassed financial services dedicated to the Spanish-speaking market, with the support of leading advertisers who want to reach that market," said William Prentice, chairman and chief executive for Competisys. "We selected EDR Media because of its proven expertise and its use of leading digital-content -anagement technologies."
Under the MAGA-FundStream program Competisys will place Internet-enabled financial-services kiosks and digital-advertising displays at MAGA-affiliated retail locations nationally. The kiosks will provide an array of services to attract additional store traffic, including financial services such as check-cashing, prepaid cash-card dispense, remittance cards and bill-payment services to un-banked customers under the Banco el Mago banner. The kiosks will be equipped with high-resolution video displays for advertising content to be distributed and managed by EDR.
"Our alliance will help Competisys expand and refine the MAGA-FundStream Program at a faster rate," said Peter Vrettas, EDR Media's CEO. "We'll do this by utilizing state-of-the-art content-management software from Scala Inc. that will allow advertisers to design and implement custom advertising programs for the participating MAGA stores."
