BURR RIDGE, Ill. — Targeted media company TAP.tv marked its expansion into the quick-serve-restaurant segment through a multimedia installation with leading McDonald's operator JDD Investments Inc. Using proprietary set-top box technology, TAP.tv went live Aug. 14, with a multiscreen installation at JDD's signature McDonald's store in Chicago. Designed to build patron loyalty and enhance the McDonald's in-store experience, the TAP.tv installation leverages the company's ability to deliver a variety of content to any type of video display, targeted to conform to McDonald's day-part communication needs. Components of the installation include: 8 foot, multiscreen "VideoBar." Mounted above the ordering counter, the proprietary configuration delivers multimedia messaging in support of store marketing events, menu suggestions and promotional offers. On-demand "KidVid" display. Located in the McDonald's Playplace, the 50-inch display presents a variety of kid-oriented content, activated by patrons via a McDonald's themed touchpanel kiosk. Playplace-mounted "PartyCam." Activated via the kids' kiosk, the feature allows patrons to "see themselves on TV." It will also be used to digitally capture family parties. Multimedia presentation screens. Multiple 42-inch plasma screens, mounted throughout the McDonald's dining area, present a variety of day-part appropriate promotional material as well as content provided by TAP.tv's Content Division. Content includes news, music videos and action sports features which can be selected by patrons via cell phone text messaging.
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