BELLEVUE, Wash. — DS-IQ and Scala announced the integration of Scala's InfoChannel software suite with DS-IQ's Web-based Digital Signage Marketing Performance (DSMP) service. Together, the two products deliver a complete end-to-end solution for retail media networks: flexible content creation, scheduling and delivery, plus sophisticated, real-time measurement and analysis of the sales impact of in-store digital-advertising campaigns.
"We are delighted to be working with Scala," said Tom Opdycke, DS-IQ's president and chief executive. "The breadth of their deployments — domestic and international — is impressive. Retailers that leverage DS-IQ's marketing performance service, in combination with Scala's content targeting capability, will benefit from a closed-loop learning system that reveals exactly how shoppers respond."
With integration complete, DS-IQ's service can capture key information from Scala's playlogs — where and when an ad is played — and then correlate it with detailed purchase information using proprietary technology developed for retail in-store media networks. Easy-to-understand charts and dashboards present detailed results to authorized users. Since DS-IQ works over the Web, implementation for new or existing Scala networks is simple, secure and non-intrusive.
