ESSEX, U.K. — Remote Media has been appointed by Camelot Group Plc to supply, install and manage its digital screen network in 1,450 National Lottery retailers across the United Kingdom.
Camelot Group will replace 400 existing trial screens and add 1,050 new digital screens to the network — making it the largest of its kind in Europe.
The screens, which will be installed above National Lottery Scratchcard dispensers, will enable players and retailers to tune into the latest news about National Lottery games (including up-to-date jackpot amounts), promotions and events. The award-winning content is designed to complement the paper-based POS and posters Camelot already provides to all retailers to make promoting games and message compliance in store as easy as possible.
Camelot completed an extended pilot of 400 digital screens (with a different supplier) to measure their impact on sales of various National Lottery games. The results of the trial showed that the screens helped boost ticket sales in participating retailers and offered a viable return on investment. Camelot approached eight potential suppliers for the additional rollout of the network and after an extensive competitive tender process awarded the contract to Remote Media.
The 1,450 screens will be installed and go live by the end of the year, giving lottery retailers the opportunity to make the most of the Christmas shopping season.
