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Contra Costa Times: Selling a pair of jeans in a mall is far different from selling a pair from a Web site. Corey J. Leibow, president and chief executive of Mercado Software, thinks his company has the tools help retailers succeed online.

"A number of our clients are creating in-store kiosks, so they become self-service centers or automated sales people for customers," Leibow said. "Some customers have, quite honestly, an aversion to engaging with sales people and would much rather find everything on their own, and sometimes the sales people aren't quite educated enough on everything in the store."

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