Travel Daily News: Leading hospitality marketing executives and marketing professors at the Cornell Hotel School`s second annual Hospitality Marketing Roundtable examined how to use technology to improve service. They also reviewed how strategic alliances can boost a hotel brand. In one session participants addressed the impact of self-service technologies on guest satisfaction. Attendees agreed that one key to successful integration of self-service technology is segmenting the marketplace. One attendee held that some hotel customers might prefer an automated experience, while others, particularly in the luxury segment, would opt for a personal interaction.
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