EAGLE, Idaho — DynaTek has connected its SpotAccess Advertising Portal to BroadSign's DMLS media distribution engine to allow full-cycle network management that begins with content authoring and ends with campaign proof-of-play report.
Over the past three years, DynaTek has developed the technology to support its model of digital signage networks driven by advertising revenue. The SpotAccess Advertising Portal is used to produce content and book ad space by targeting the desired audience with the help of market and demographic criteria. The next step was to find the right application to facilitate ad sales process and execute the reserved campaign.
"Rather than trying to develop our own ad sales and campaign execution (traffic) piece of the software to complete the workflow cycle, DynaTek decided to pick the best one on the market," said Ron Gross, chairman and chief executive of DynaTek.
"After a few years of thorough research and testing dozens of contenders, BroadSign was chosen for its robust architecture, strong support infrastructure and compatibility with media sales process. Utilizing the BroadSign engine allows us to focus on our core business which increases our speed to market with uncompromising reliability and quality," said Gary Quasebarth, vice president of operations for DynaTek.
DynaTek started deploying its BroadSign-enabled network management application in Phase II of the Hess Petroleum pilot, following the success of Phase I. The plan is to have more than 1,000 new sites online by the end of 2007. The Hess Petroleum pilot is the latest in DynaTek's track record of successful installations, which include advertising revenue-based networks in c-store chain and medical vertical markets with Fortune 100 clients. The U.S.-based DynaTek is expanding its operations into the U.K.
