DETROIT — Gas Station TV (GSTV) launched its digital television network, which converts fuel stations nationwide into media centers. According to a news release, as an IP-based digital television network GSTV will deliver relevant and entertaining programming, including local news, sports, weather and traffic to refueling motorists. The GSTV network will air on 20-inch high-definition, daylight-viewable LCD monitors embedded into gas dispensers.
GSTV also has formed partnerships with ABC National Television Sales, which will provide exclusive national sales representation for the network featuring select ABC content; Murphy Oil USA Inc., a leader in the growing U.S. market for gasoline sales at non-traditional locations with 900 stations located in Wal-Mart parking lots; Gilbarco Veeder-Root the world's largest manufacturer of gas retailer equipment and technology; and Delphi Display Systems, provider of outdoor digital video display systems.
The value proposition of GSTV is rooted in the average length of time consumers spend fueling their vehicles. GSTV has developed a programming schedule to maximize information sharing during this four-minute time period. GSTV will feature select ABC News content, including the popular "News You Can Use" segments from "Good Morning America"; local news, weather forecasts and traffic updates from ABC owned television stations; and entertaining promotional material from the ABC Television Network. ABC's New Media Sales group will support GSTV's brand reach within the advertising community, as well as the network's overall promotional initiatives.
"GSTV's full audio and video experience will offer a highly valuable television experience for consumers at the pump, as well as tremendous opportunities for advertisers seeking to reach this significant place-based audience," said John Watkins, president of ABC National Television Sales.
The full-motion video and stereo sound of GSTV will be broadcast throughout the gas station.
