WATERLOO, Ontario — Digital signage network company Digital Display & Communication Inc. (DDC) has aligned with Miller Zell, NEC Display Solutions of America Inc. and 3M Digital Signage to deliver one-stop shopping for a full-range of turnkey, retail digital signage solutions. Marketed by Miller Zell as MZ In-Store Digital Media, this offering is designed to help retailers and consumer products companies navigate the new world of electronic in-store digital signage and place-based private television networks.
DDC will lead the development of all digital programming and content management for MZ In-Store Digital Media, which offers a full-range of turnkey signage solutions, including display equipment, digital integration, content production and digital ad sales. Miller Zell's retail merchandising strategy, design, graphics, fixture production and full-program implementation capabilities complement the offering.
"DDC is committed to delivering communication that influences, so we are excited about the potential to collectively make a marked impact on the way people shop the traditional retail store," said Stuart Kirkpatrick, president of DDC. "Together, the four companies share a common vision to be major drivers of the rapidly increasing use of digital media as the de facto standard for in-store retail communication."
The combination of digital expertise is already paying dividends with all four companies supporting major retail-level digital programs, including a networked system in Future Shop (Best Buy) stores in Canada; a customer communication system in SunTrust Bank branches; a 26-channel interactive system in HSBC's flagship bank branch in New York; and a new showroom messaging system in Mohawk flooring dealers throughout the United States.
