Gen X, Y unenthused about mobile phone payment systems

Gen X, Y unenthused about mobile phone payment systems
Tags: Publishing/Research, Retail Self-Service, Wireless
May 9, 2006

The Wise Marketer: There is an apparent lack of enthusiasm among Generation X and Y consumers for mobile payment technologies, with 62 percent feeling that using mobile phones as payment devices is unnecessary and 38 percent saying they don't use their phones enough to make it worthwhile, according to a survey by Market Platform Dynamics.