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The Wise Marketer: Nokia, Royal Philips Electronics, Vodafone and the Rhein-Main-Verkehrsverbund (RMV) — the regional public transport authority for the Region Frankfurt Rhine-Main in Germany — will jointly deploy mobile phone-based near field communications in Hanau for transport-ticketing and retail-loyalty applications. The full-scale deployment of the RFID-based technology follows a 10-month field trial, during which the operating companies noted strong consumer acceptance of the use of mobile phones for secure payments and transport ticketing.

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