ATLANTA — NCR Corp. and Matthias MoneyBoard Inc. announced they have signed an agreement to offer a self-service coupon dispensing solution using NCR EasyPoint touchscreen kiosks. Placed at the entrance of the store, the device allows shoppers to select from a preprogrammed list of 72 brand-name items and print coupons in seconds.
"The coupons are placed at consumers' fingertips where purchasing decisions are made," said John T. Matthias, founder, president and chief executive officer, Matthias MoneyBoard Inc. "Advantages for manufacturers and retailers include gaining market share on new and existing products, selling overstocked items, influencing multiple purchases, softening the impact of price increases and increasing brand awareness and customer loyalty."
Manufacturers lease squares on the system, and control the maximum number of coupons redeemed and the savings amount. Up-to-date reports of redemption activity are available to manufacturers at all times on a Web account, allowing them to change, add or discontinue programs within 48 hours.
There is no charge to retailers to install or maintain the Matthias MoneyBoard device. Instead, retailers receive a weekly payment per redeemed Matthias MoneyBoard coupon.
