ePaynews: During 2006, Visa Europe expects to pilot contactless payments in several EMV card-using countries, including the United Kingdom, to leverage EMV infrastructure with a view to commercial roll-outs in 2007. To support these pilots, merchants in Europe will have to add contactless card readers to their EMV-based POS infrastructure and encourage customers to use contactless cards. With Visa surveys showing that contactless cards increase spend totals, retailers are keen to tap this incremental spending potential. In the U.K., retailers are already working with banks to maximize the opportunities.
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