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RESTON, Va. — Sprint announced a new service that allows wireless customers to purchase tickets for the Las Vegas Monorail right from their wireless phones. Through mobile marketing, customers can avoid ticket-purchasing lines at the monorail terminals just by sending a text message to a short code.

"Sprint is giving customers a new way to use their wireless phones to do the things they want to do, whenever and wherever they want," said John Styers, director of data communications for Sprint. "Mobile ticketing for the Las Vegas Monorail will give customers even greater flexibility for using this convenient travel option."

Customers will be able to text the word RIDE to receive mobile tickets sent via text message right to their phone. Passengers then take their mobile tickets to any of the monorail mobile ticketing kiosks powered by Swiftpass and hold the ticket image in front of the kiosk scanner for the ticket to be dispensed.

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