ALBANY, N.Y. — Trans World Entertainment Corp., an entertainment specialty retailer and parent of f.y.e. ("for your entertainment"), announced that it has acquired a controlling interest in Mix & Burn LLC, a provider of digital content services to retailers nationwide. Using Mix & Burn's technology, consumers mix and burn music CDs and download digital songs on demand, allowing the creation of customized playlists from an extensive catalog of new and old content. According to a news release, Mix & Burn will soon expand its offerings to include downloads onto a music player, cell phone and portable video player.
"The Mix & Burn acquisition will enable our retail locations to offer customers a best-in-class in-store entertainment experience that will lead to the sale of new content, new products and new services, including music players, cell phones and cell phone service plans," said Jim Litwak, president and chief operating officer of Trans World Entertainment. "In the near future Mix & Burn will become a feature of the 'Download Zone' section of our stores as we continue to transform the store to be a source of digital as well as physical entertainment content."
"The acquisition by Trans World will also allow us to further build our business and optimize our innovative technology," said Bob French, president of Mix & Burn.
