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MSNBC: Retailers are losing their traditional television audiences to cable, their radio listeners to satellite services and newspaper readers to the Internet. So Vestcom, a company that makes price labels that adorn shelves nationwide, is developing a different way to reach shoppers: video monitors attached to store shelves. Vestcom's video monitor, about 4 inches wide, will show 10-, 20- or 30-second commercials as well as an item's price.

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