SACRAMENTO, Calif. — WebRaiser Technologies Inc. announced in a news release Method8, a formal self-service business process. WebRaiser defines Method8 as a collaborative business process with eight discrete functions that enable self-service success.
The company also published a white paper titled "Method8: Best Practices for the Self-Service Business Discipline."
"Self-service has evolved from vending machines and kiosk deployments to an operational necessity for business success. WebRaiser views it as a core business strategy that can reduce costs and expand revenues while improving the customer experience," said Dave Gonsiorowski, WebRaiser's chief executive officer. "With Method8, we've defined an eight-step process that captures our institutional knowledge of the best practices earned through successful collaborations with more than 200 companies over nine years."
The perception that self-service is solely a technology issue has hampered its impact at many organizations. WebRaiser has found that its most successful partners have been companies that view self-service as a new business discipline. These organizations have elevated self-service in much the same way that customer services, human resources, information technology and quality management emerged as new business disciplines in recent decades.
"It's a very positive sign that we are starting to see org charts with self-service titles and departments," added Gonsiorowski. "There's a growing recognition that self-service cuts across many functional areas — including marketing, sales, HR, customer services and IT. Self-service is a new discipline that goes way beyond responding to what customers want to buy to addressing how and when they want to buy. "
