Price-checking devices can double as sales assistants

Price-checking devices can double as sales assistants
Tags: Kiosks & mini kiosks, Point of Decision Assisted Selling, Retail Self-Service, Smart Shelves & Cart
February 21, 2006

Chain Store Age: Consumer price-check systems represent an opportunity to increase interaction with customers and improve sales conversion. Retailers tend to think of price verifiers purely as expensive overheads that are necessary to meet legislative requirements or protect against costly pricing errors. But this thinking overlooks opportunity: Price-check systems include all the technology necessary to offer customer-facing applications that encourage and reward loyalty, provide automated shopping assistance, increase average transaction amounts, and more.