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Business 2.0: Three years ago Trans World Entertainment, which owns the Coconuts and Wherehouse music chains, bought 12,000 listening kiosks for its stores. Wary that the rights to the kiosks' software belonged to a tiny startup called Fullplay Media Systems, Trans World asked Fullplay to entrust its source code to a neutral third party.

It was a prescient move: After the kiosks went live, Fullplay filed for bankruptcy, but Trans World was able to get the code and keep its kiosks running.

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