CAMP PENDLETON, Calif. — ELO Media announced in a news release it has formed a relationship with Marine Corps Community Services (MCCS) to install its DVmatic DVD rental kiosk at several Marine bases.
Currently, two machines are in operation at Camp Pendleton, with plans to install additional machines at other locations if expectations are met. Lane Jones, director of MCCS Services Division, was the spearhead of the initiative. "MCCS currently operates three video rental stores aboard the base and we added the rental kiosks as both a convenience for our customers as well as additional profit generators." ELO Media is continuing its expansion by partnering with local c-store chains and video store chains. "We have found that it is very important to be familiar with the demographics and characteristics of a local market and that already established businesses have higher chances of succeeding. We are very satisfied with our relationship with MCCS." said Oren Hon, chief executive officer of the company. MCCS, operating video rental stores under the name of The Zone, is charging $1.99 per day per rental. "Customers seem to have adapted very quickly to the automated rental process," said Michael Haylett, manager of The Zone. "The rental and return processes are simple and usage is similar to that of an ATM machine, a technology that all our customers are familiar with. Also, it allows for 24/7 access since the machines are located outdoors."
