LAS VEGAS — Motorola Inc. and Eastman Kodak Co. announced in a news release a 10-year global product, cross-licensing and marketing alliance.
By incorporating Kodak's image science and system integration expertise with Motorola's iconic mobile device design, the two companies will greatly improve the ease-of-use and image-capture experience of camera phones. The collaboration covers licensing, sourcing, software integration and marketing and extends to co-development of image-rich devices with joint engineering teams.
For example, Kodak expects to supply its CMOS sensors to Motorola for use in its camera phones, as well as in any future devices the companies co-develop. Additionally, the cooperation to seamlessly integrate millions of Motorola mobile devices with Kodak home printers, retail kiosks and the KODAK EASYSHARE Gallery will finally provide an answer to those consumers who desire a quick and easy way to get their images out of the phone for sharing with friends and family.
"It's a natural partnership," said Ed Zander, chairman and chief executive officer of Motorola. "With Kodak, the global leader in imaging innovation, and Motorola, the global leader in mobile design and innovation, we'll forever change the way the world captures and shares mobile images. And by cooperating to simplify and enhance the quality of virtually every aspect of the development and delivery of the mobile imaging experience, we'll be able to bring new value and revenue opportunities to our operator customers while helping consumers by seamlessly liberating billions of photos stuck inside camera phones."
