MOSCOW — Amidst an array of multimedia effects and interactive kiosks, Nokia announced its intention to open several Nokia Flagship Stores in "shopping capitals of the world." In addition to generating sales, a key objective of each Nokia Flagship Store will be to showcase Nokia's complete portfolio of products and services, offering consumers an opportunity to experience the full benefits of mobility in a comfortable, cutting-edge environment. The first Nokia Flagship store opened Dec. 8 in the prestigious Pushkin Square district of Moscow, Russia. The Nokia Flagship Stores will be opened in high-profile locations in major shopping destinations in the next couple of years.
"Through an innovative retail experience like the new Nokia Flagship Stores, Nokia aims to inspire and educate consumers to the benefits of mobility and broaden the appeal of the Nokia brand. It is a place for discovery and entertainment," said Olli-Pekka Kallasvuo, president and chief operating officer of Nokia, at the official unveiling in Moscow. "Whether it is demonstrating the features and capabilities of our latest multimedia smartphone or assisting a consumer with their mobile email settings, we want to offer a relaxing, interactive environment for consumers to truly experience the power of mobility."
At a Nokia Flagship Store, consumers can test the latest Nokia mobile devices and learn about new mobile services and technologies. Well-trained and knowledgeable staff will be on hand to help consumers find a product or service that reflects their lifestyle and individual needs. Interactive, multimedia displays will engage visitors as they visit the store, encouraging them to share images or send messages to friends and connect with individuals around the world. Of course, consumers will also be able to set-up their new devices, review service provider options and test the range of mobile enhancements related to their new phone.
