Big retail re-examining the kiosk

Big retail re-examining the kiosk
Tags: Kiosks & mini kiosks, Point of Decision Assisted Selling, Retail Self-Service
November 10, 2005

CIO Today: Big retailers are exploring in-store kiosks as a way to meet the expectations that their newly informed online customers bring into the store.

"If a customer walks into the store and needs a new printer cartridge, the consumer oftentimes can't remember which printer they have," said retail analyst Rob Garf. "But a kiosk can store their purchase history, and the customer can look it up at the kiosk to see what exactly they need."