LONDON — According to a news release, DataCash has partnered with Reporo's award-winning mobile shopping service to add mobile phone transactions to its portfolio of multi-channel payment services, alongside Internet, call centers, unattended payment terminals and interactive TV.
The Reporo partnership represents the latest step in DataCash's strategy to integrate with technology partners to supply customers with the widest range of payment methods available. It allows retailers to make their Web-based shopping sites available to customers via a wide range of mobile handsets, as part of an integrated multi-channel strategy.
Gavin Breeze, development director of DataCash, said, "Non store-based sales now represent a fifth of total retail sales and industry analysts predict that percentage will grow significantly. The mobile handset offers a significant new channel to complement Internet sales and is a natural extension of our multi-channel portfolio."
Richard Watney, managing director of Reporo, said, "This partnership represents an exciting development for mobile shopping. The Reporo shopping service allows mobile users to browse and purchase products, offering a clear opportunity for retailers to reach shoppers on the move."
