The Wise Marketer: When it comes to new technologies that have proved themselves effective, it's no longer just a matter of keeping up with the crowd. Retailers may soon find that a lack of RFID technology in their supply chain operations is what leaves them lagging behind in terms of customer satisfaction and competitive advantage.
Coupled with improved business processes and IT infrastructure, RFID technology promises to help streamline the supply chain and ultimately transform the retail industry through real-time product identification and tracking. And with a responsible approach to security and post-sale tag deactivation, all of this should be both possible and feasible without "big brother" fears emerging among the consuming public.
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